Know Your
Marketing Budget.
Profit Path™ calculates exactly how much you can spend on marketing — straight from your real revenue, expenses, and profit. No guessing. No Googling. Just your number, clear and ready to use.
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It started with one uncomfortable question.
"What's your marketing budget?"
And too many founders couldn't answer it. Not because they weren't smart. Not because they weren't working hard. But because no one had ever shown them how to calculate it from their actual numbers.
You started your business because you're good at what you do. Not because you love spreadsheets. Not because someone sat you down and taught you how to read your own numbers. So you do what most founders do — you guess. You hope. You check your bank balance at the end of the month and guess what you can afford.
That ends here.
The Real Reason Profit Path™ Exists
"The first version was simple. You enter your revenue. You enter your expenses. And it shows you everything you didn't know you needed to know."
— Alecia Ford, Founder of Scalable Sprint
The first version of Profit Path™ answered four questions founders were too afraid to ask out loud:
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How much can I safely allocate to marketing?
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When can I pay myself — and how much?
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Where is the marketing money actually coming from?
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What should my next-year revenue goal realistically be?
It predicted salary based on actual performance. It removed the guessing around "Can I afford this?" It forced the clarity around "Is my business funding my life — or am I funding my business?"
Then it became bigger. Because the deeper I got into marketing, the more I saw the same pattern. Founders weren't just confused about budget.
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Which platforms to actually invest in
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How to know if a campaign worked — or just felt like it did
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What numbers actually matter and what's just noise
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How to stop repeating the same expensive mistakes
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How to project growth without wishful thinking
No single product was solving all of that in one place. So Profit Path™ evolved. Not into a bigger spreadsheet. Into a decision system.