Alecia Ford

When I think about building a business that's going to revolutionize your industry and build a foundation for the generation to come, you have to understand what market research actually is. Market research is becoming a curious detective. Think about it—put on your Sherlock Holmes outfit. The hat, the cape, even the smoky thing (I don't smoke, but you get the picture). We're going to look at market research from the perspective of raw curiosity. The first instinctive question you're going...

When I think about building a business that's going to revolutionize your industry and build a foundation for the generation to come, you have to understand what market research actually is. Market research is becoming a curious detective. Think about it—put on your Sherlock Holmes outfit. The hat, the cape, even the smoky thing (I don't smoke, but you get the picture). We're going to look at market research from the perspective of raw curiosity. The first instinctive question you're going...

When I think about building a business that's going to revolutionize your industry and build a foundation for the generation to come, you have to understand what market research actually is. Market research is becoming a curious detective. Think about it—put on your Sherlock Holmes outfit. The hat, the cape, even the smoky thing (I don't smoke, but you get the picture). We're going to look at market research from the perspective of raw curiosity. The first instinctive question you're going...